With its Chi Series, ASUS brings the "World's Thinnest Detachable Laptop Family". ASUS names its flagship products after meaningful Chinese word. The word Chi is often translated as "natural energy" though its literal translation is breath or air. This energy, this air, has inspired ASUS in the design of its newest product.

My involvement in this project was developing the new logo for the global launch of the Asus Chi series.